Why World Wide Web

Why WWW?

Why should my company have a Web site?
When should we have a Web site?
How will anyone find our Web site?
How will we persuade them to stay once they visit?
Where is my Web site hosted 24 hours a day?
How do we get a Web site designed and built?
Limited time offer!

Why should my company have a Web site?

The World Wide Web (WWW) is simply the fourth stage in the evolution of advertising and marketing as we know it. First, the printing press, the origin of mass media, second the radio. Third was television, a dynamic medium that reaches hundreds of millions of people all over the world at any given moment. Fourth, the Internet's WWW, or Web. The Web is not only dynamic, but dynamic AND INTERACTIVE at the same time. It encompasses all that radio, television and print medium do, like text, sound & video, PLUS, it allows the consumer to interact in real time to determine WHAT content they want to view or buy, and WHEN.

To illustrate how quickly the numbers are growing, a survey from April 1999 puts the number of U.S. adults online at 83 million, a 6.5 million increase from the 76.5 million users tallied in February1999. Don't be left behind. 31% of Internet users in the U.S. are now purchasing regularly online, according to a report by CDB Research and Consulting Inc. Your company's Web site, even a simple one, will allow anyone in the world to view your products and services. This will give you a marketing edge over the competition.

Your World Wide Web presence will:

Allow potential customers worldwide to view, order and purchase your products and services at their own convenience, 24 hours a day
Allow current and potential customers to interact with your company in a way other sales and marketing tools cannot (email, video conferencing, online purchases or "800" number)
Allow conferencing "Chat Rooms" at your Web site to conference privately with your clients and others
Allow your customers free email accounts: yourcustomer@customer.yourdomain.com
Automate newsletters and online discussion groups
Provide additional information that can't be expressed through other marketing media

When should we have a Web site?

With PC 's becoming more and more mainstream for business, education and recreation you cannot afford to be left behind. Establish a WWW small business or corporate presence now. If you don't have a web presence your small business or corporation is missing accessibility, interactivity, promotional opportunities and dynamic feedback.

Add a WWW address to your Business Cards, Advertisements, Resumes and E-mails now!
Let your services and/or your product be seen and heard.
Currently it is very cost effective

How will anyone find our Web site?

You will, of course, add your new World Wide Web address to all of your existing promotional material, including display advertising, brochures, business cards, resumes, regular mail, bulk mail, email, etc. These efforts will guide your most important customers to your new Web site and your present marketing efforts will be dynamically enhanced. Your company's Web site, even a simple one, will allow anyone in the world to view your products and services if they know the WWW address or URL.

According to a survey by the Georgia Institute of Technology, more than 86% of all people find out about other sites through the search engines.

A January 1999 survey conducted by Forrester Research asked web users what they rated as the most effective way of getting them to a web site in the first place. 57% replied search engine positioning, 38% replied email, 35% replied external links, and 28% replied word of mouth.

Intelligent design and development of your Web site should include search engine optimization. The important search engines are: Google, Netscape, Ask Jeeves, Overture, Yahoo Web Sites (now charges annually for directory placement) and Yahoo Web Pages. Most of them have "free" listings and paid or "premium" listings. Google is now offering certain keywords called "Adwords" to the highest bidder. Your free ranking on all these search engines depends on many factors, but most importantly keyword optimization in the source code, the domain name, the page name and description, the hyperlink names and Web page content. Optimizing effectively for the better search engines is the most effective use of Internet advertising dollars today.

The design contract with us includes at least basic HTML source coding that uses the META tag to identify important Web site subject and content for search engine robots. The development contract includes monthly submissions and search engine position reports. These are a couple other ways you gain access to the large and growing Internet customer.

There are many other Internet marketing methods or ploys and we would happily share them with you.

How will we persuade them to stay once they visit?

No one likes old gum, flypaper, dirty linoleum, or other such sticky things, but sticky Web sites are good.

In cyberspace, stickiness refers to the holding time of a Web site, the number of minutes visitors stay on a Web site over a day. The more often a visitor returns to a site or the longer they stay, the stickier the site. A Web site that holds a viewer's attention has a greater chance of selling products -- its own or an advertiser's. A sticky site will boost sales, build brand awareness and increase advertising revenue.

How do I get "Sticky?"

Valuable sites create user loyalty by providing essential information or helping users perform tasks, better and more efficiently. There are a number of ways to make your site visitor friendly and satisfy their needs:

Quality Content. Content on your Web site can range from interviews and white papers, to news and sports updates. Even Web sites with only a few resources can still provide informative content related to your industry or product offering. For example, an accounting firm's Web site could offer a monthly tax tip. If you're offering a product for sale, your visitors should be able to find all the information they need to make a sound decision, including detailed specs, prices and third-party reviews, without ever leaving your site. To keep visitors coming back, change and update content often.

Top-Notch Resources. Content is not the only traffic builder. Scour the Web for useful, applicable sites and become a mini-portal. Use niche positioning to create a unique, organized list of links that will be useful to your primary customer base. They will come back to your site again and again, whenever they have a question related to your industry.

Entertainment Sells. Just because your services or products may be serious business doesn't mean your site can't be fun. Offer quizzes, contests or humorous tales from your industry. If you have the budget, streaming audio and video can add considerable entertainment value to your Web site and become a serious traffic generator.

Build a Community. Web sites that allow people to build an online network generate return visitors. The community portion of Web sites offer chat rooms, discussion boards, product reviews, tips and recommendations and other interactive functions. If you monitor users' communities on your site, you'll learn their interests and concerns.

Traditional marketing efforts focus on winning new audiences. In contrast, Web site stickiness involves responding to the needs and preferences of current users -- your most valuable market. Creating a sticky site is not about trapping or tricking your visitor into spending more time at your Web site. The goal is to create a Web site that users willingly and eagerly incorporate into their online activities.

Where is my Web page hosted so people can see it 24 hours a day?

In order for your page to be open 24 hours and viewed quickly throughout the world, it must be housed on a Web Hosting Server (or "Host"). A Host's job is to "download" requested information to the caller's computer or TV, where it can be viewed and acted upon. The customer calls your Web site by typing your homepage address or URL into his or her browser's address line. The browser sends the information through the modem to the telephone line or cable to the Host. The Host responds to the call by downloading the information the caller requests almost instantly. We charge a hosting fee ranging from $15.00 per month (depending on your e-commerce needs) for hosting your Web site presence on a UNIX, Linux or Windows NT Web Server. We have several hosting plans available.

How do we get a Web site designed and built for our company?

Take a minute and fill-out the Free Quote form or just email Us! We are dedicated to creating Internet web pages that are dynamic, visually stimulating, clear and informative at THE BEST price to performance ratio in the business. We always strive to create unique and appealing Web pages, while being concise and informative. We recognize the scarce nature of capital and will always work within our client's budget.

Set up a consultation! We will discuss your ideas and your needs. If you tell us your dreams we'll get a sense of your real business goals. Together we decide on the content, then we write, organize, rewrite and build your web presence so a visitor will never, ever want to leave. Well, not until lunch, or dinner-time.